We are huge sports fans at the lcv group and have long backed sporting talent on a local and a national level.

From British Olympians to amateur scrum-halves, you can find us sponsoring cricket, rugby, bowls, and a lot more.

When it comes to football, for more than a decade we've partnered with our HQ’s local team, Swansea City. From the highs of the Premier League to their current stint in the Championship, we've long backed the Swans both on and off the pitch.

That partnership was further strengthened earlier this year when we relocated to a new large-scale complex directly opposite the Swansea.com Stadium. We can see the Swans’ home ground from our windows, making us neighbours as well as partners.

With the current season soon coming to an end - there's just one home game left at the time of writing - we'll be presenting the "Goal of the Season" award at the Player Awards' Evening on Wednesday, May 1, before welcoming some of our valued customers (and passionate Millwall fans!) from London to the final game on Saturday, May 4.

Home and away supporters visiting the stadium might have seen our distinctive logo during matches - it's quite bright and hard to miss!

It appears on the electronic boards and screens around the pitch, the printed team sheets, and most noticeably on the player and staff head rests, as seen above with Chelsea loanee Bashir Humphreys.

We are also match sponsors for arguably the game of the season, the derby against fellow South Walians Cardiff City. Pictured below is CEO Rod Lloyd holding a signed jersey with Welsh international Ben Cabango ahead of kick off.

Looking to the future, we're excited to see how new head coach Luke Williams shapes his team over the summer. We're sure he'll have them playing the 'Swansea way' in a successful 2024/25 season.

Whatever team you support, here's to another unpredictable finale in the football leagues, and we look forward to doing it all again next season - if you visit Swansea, be sure to say hello. After the Euros in the summer, of course...